R.COM
- Client
- La Française
- Architect
- Basselier Jarzaguet Architects
- Storytelling
-
The idea behind the R.COM project was to treat the launch of this building as a highly topical event, in the style of fresh news... And that's exactly what we've done, by treating the building as if it were part of a newsroom.
Instead of a traditional brochure, we've created a magazine, using the same style as the written press (editorials, surveys, interviews, features), not only about the building itself, but also about more cross-disciplinary and general subjects such as new working methods, eating better in the office, the ideal pace of a typical day...
A full-fledged monthly magazine and digital support dedicated to the project.
R.COM on newsstands.
- Partner
- ADM Print
