THE GOOD ONE
- JPMorgan Asset Management
The Good One is a place that takes account of its time and anticipates its future.
It's a building dressed in wood, stone and vegetation, imposing its nature to give its true meaning...
To convey this positioning, we worked on tools that supported this gentle evidence, in collaboration with an illustrator who knew how to highlight this breathing calm, in pastel shades and noble materials.
And when it came to the subject of the film, we came up with a slightly crazy idea: to tell this story with the most noble of our forests' wild animals, that would be our guide, taking us from his clearing to the roof of our asset, after crossing Paris.
A slightly crazy shoot, with an equally crazy result.
- Antoine Elizabé (film director) - Quentin Monge (illustrator) - Kreaction - ADM