R.COM

Client

La Française

Architect

Basselier Jarzaguet Architects

Storytelling

The idea behind the R.COM project was to treat the launch of this building as a highly topical event, in the style of fresh news... And that's exactly what we've done, by treating the building as if it were part of a newsroom.

Instead of a traditional brochure, we've created a magazine, using the same style as the written press (editorials, surveys, interviews, features), not only about the building itself, but also about more cross-disciplinary and general subjects such as new working methods, eating better in the office, the ideal pace of a typical day...

A full-fledged monthly magazine and digital support dedicated to the project.

R.COM on newsstands.

Partner

ADM Print

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